Managing Automotive

News, knowledge, and insights for the automotive industry.

Managing Automotive

Aaron H. Jacoby

Aaron Jacoby, Partner at Arent Fox LLP
Aaron H. Jacoby
Managing Partner, LA and Automotive Group Leader
Los Angeles, CA

Aaron Jacoby is the managing partner of Arent Fox's Los Angeles office and chair of the firm’s automotive industry practice group. He focuses his practice on class actions and consumer litigation, unfair competition, federal and state regulatory matters, and government investigations affecting the automotive industry. Aaron’s industry focus and broad-based litigation and business experience enable him to counsel clients on a wide variety of operational, regulatory and litigation avoidance issues and to offer pragmatic solutions to the legal challenges they face.


Aaron was recognized by the Daily Journal as one of the “Top 100 Lawyers” in California in 2009 and 2010. In 2011, the Daily Journal also selected the automotive industry practice group as one of the “Top 5 Practices” in California.

Aaron has been listed in Chambers USA in 2012 and 2013 for the practice of Transportation.

Client Work

Aaron represents many of the industry's largest players in a wide variety of both litigation and business matters nationally. He has taken the lead role in significant class actions and other complex litigation, including the Trygar class action filed against every new motor vehicle dealer in the state of California. His representative work also includes:

  • Defending multiple agency government investigations
  • Defending multi-plaintiff collective employment actions
  • Serving as special counsel in multistate consumer fraud class actions
  • Providing professional witness analysis/testimony in unfair business practice matters
  • Leading franchise litigation on behalf of dealers
  • Directing regulatory mapping for 50 state and federal sales, and licensing and marketing practices for national brands and dealer groups

Professional Activities

Aaron is a member of the Los Angeles County Bar Association and the National Association of Dealer Counsel. He also serves as counsel to a variety of industry associations.

Publications, Presentations, and Recognitions

Aaron speaks and writes frequently regarding issues affecting the automotive industry. His articles and presentations include:

  • “What is an Autonomous Vehicle (AV)? Google’s prototype,” New Motor Vehicle Board’s 10th Industry Roundtable, Sacramento, CA, March 14, 2013
  • “Avoid Fraud and Embezzlement in Your Dealership,” NADA Convention & Expo 2013, Orlando, Florida, February 8 – 11, 2013
  • "'Subtle' Conflict of Interest in US-China Dispute at WTO," Daily Journal, co-written with Nancy Noonan, October 8, 2012
  • "International Dealerships," National Association of Motor Vehicle Boards and Commissions' 2012 Fall Workshop, Alexandria, VA, September 20, 2012
  • “2012 Legal Forms and Update,” GM CFO 20 Group Conference, Dana Point, CA, July 2012
  • “The Arent Fox and AAS New Laws Workshop,” Universal City, CA, June 19, 2012
  • “Class Action/Employment,” 2012 8th Annual NADC Member Conference, Scottsdale, AZ, May 1, 2012
  • “Woman Will Win in Small Claims Court, California Honda,” VOA News, February 8, 2012
  • “Forward Trends with Dealer Presence on the Internet: Third Party Web Portals vs. Regulatory Hurdles,” 2011 National Association of Motor Vehicle Boards and Commissions Fall Workshop, Reno, NV, October 2011
  • “Class Action Webinar,” May 26, 2011
  • “Class Action Lawsuits: Proactive and Reactive Measures,"2011 National Association of Dealer Counsel Annual Member Conference, Chicago, IL; April 4, 2011
  • “Manufacturer/Distributor Pressure to Upgrade Facilities,”New Motor Vehicle Board’s Industry/Attorney Roundtable, Sacramento, CA; March 30, 2011
  • “Dealership Acquisitions and Due Diligence, “ Los Angeles, CA, November 3, 2010
  • “Risk Management,” Annual Conference of National Alliance of Auto Dealers Advisors, Dana Point, CA, November 1, 2009
  • “The Future of UNICAP Compliance,” Transmission, co-written with Robin C. Gilden, October/November 2009
  • “From Old to New – Regulation in a Post-Economic Collapse World,” Annual Conference of the National Association of Motor Vehicle Boards and Agencies, Charlotte, NC, October 4, 2009
  • “Auto Industry Best Practices/Litigation Risk and Prevention,” Los Angeles, CA, September 22, 2009
  • “Senate Bill 424, a Ray of Hope,” Transmission; July/August 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Stephen K. Gallagher, Victor P. Danhi, Melanie S. Joo, and Kristen E. Burgers, July 22, 2009
  • “Auto Dealers’ Uphill Battle,” Daily Journal, July 20, 2009
  • “What a Difference a Year Makes / New Opportunities in the Auto Industry,” Southern California Honda Dealers Conference, July 17, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Melanie S. Joo, and Kristen E. Burgers, July 15, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Kenneth J. Murphy, David C. Meyer, Kristen E. Burgers, and Melanie S. Joo, July 8, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Rebecca M. Aragon, Kristen E. Burgers, and Melanie S. Joo, July 1, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Kristen E. Burgers, and Melanie S. Joo, June 24, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Melanie S. Joo, Kristen E. Burgers, and Kenneth J. Murphy, June 17, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Dana C. Nifosi, Stephen K. Gallagher, Kristen E. Burgers, and Melanie S. Joo, June 10, 2009
  • “The Bankruptcy Weekly,” National Association of Dealer Counsel, co-written with Lawrence A. Katz, Michael J. Volpe, and Kenneth J. Murphy, June 3, 2009
  • “Bankruptcy, Employment and Franchise Issues,” Greater New York Auto Dealers’ Association, May 7, 2009
  • “Dealers Beware: The Employee Free Choice Act and the RESPECT Act,” Dealer Magazine, Vol. 16, No. 1, co-written with Michael J. Volpe and Shaffin A. Datoo, January 2009
  • “Class Action Assessment & Prevention — Avoid the Lights Out Lawsuit” complimentary webinar, May 21, 2008
  • “New York Legislature Takes Aim at Dealership Pay Plans,” DealersEdge Car Dealer Insider; May 15, 2008
  • “Dissecting the LAW® 553-CA Retail Installment Sale Contract,” National Association of Dealer Counsel, Irvine, CA, February 28, 2008
  • “Dealer Education as a Complement to the Agency’s Regulatory Role,” Fall Workshop of National Association of Motor Vehicle Boards and Commissioners, Portland, ME, October 21 – 24, 2007
  • “Class Action Litigation,” Colorado Dealer Management and Leadership Summit, Denver, CO, August 15, 2007
  • “Class Action Litigation Resulting from Non-Disclosure,” National Auto Industry Defense Counsel Meeting, Baltimore, MD, November 10, 2006
  • “Class Action Litigation,” Recreational Vehicle Dealers’ Association Meeting, Rancho Mirage, CA, November 8, 2006
  • “F&I Menus and the Car Buyer’s Bill of Rights,”Transmission, October 26, 2006
  • “Pause in Auto Lease Action About to Come to an End,” Los Angeles Daily Journal, August 18, 2006
  • “California Car Dealers Brace For Continuation of Auto Lease Test Case,” DealersEdge Car Dealer Insider, August 15, 2006

Bar & Court Admissions

California Bar
US District Court, Northern District of California
US Court of Appeals, 9th Circuit
US District Court, Central District of California


University of San Francisco School of Law, JD, 1988
University of California, Santa Cruz, BA, 1983 


Blog Posts by Aaron H. Jacoby

Industry Interests
One-size-fits-all not working for dealer metrics

Partner Aaron Jacoby was quoted in an Automotive Worltd article titled, "One-size-fits-all not working for dealer metrics". The article talked about how not all dealerships are created equal and judging them all by the same standards is not fair - nor is it legal in certain US states. Maryland became the most recent state to sign such legislation into law with the passing of House Bill 1120. 

[Automotive World]

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Industry Interests
U.S. carmaker lobby wants rules of origin left intact in NAFTA talks

A powerful U.S.-based automakers group said that it favors keeping rules of origin intact in the North American Free Trade Agreement (NAFTA), echoing comments from its Mexican counterpart. Under the trade deal between the United States, Mexico and Canada, rules of origin stipulate that products must meet minimum regional, or NAFTA-wide, content requirements to be tariff-free. "We believe the NAFTA rule of origin, which establishes the highest threshold of any free trade agreement the U.S. has ever negotiated, should remain intact," Annemarie Pender, spokeswoman for the Association of Global Automakers, told Reuters.


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Industry Interests
U.S. accuses Fiat Chrysler of trying to mask emissions in 100,000 vehicles

The Justice Department filed a civil complaint alleging that Fiat Chrysler Automobiles installed software designed to cheat emission controls in more than 100,000 diesel vehicles, including its popular Jeep Grand Cherokee sport-utility vehicle. The lawsuit states nearly 104,000 vehicles are “equipped with software functions that were not disclosed to regulators during the certification application process, and that the vehicles contain defeat devices,” the Justice Department said in the complaint, which was filed on behalf of the Environmental Protection Agency. The complaint exposes Fiat to up to $4.6 billion in fines and covers 2014-16 model years of Jeep Grand Cherokees and Ram 1500 EcoDiesel pickups.

[Washington Post]

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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.