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News, knowledge, and insights for the automotive industry.

Monetizing the Drive: Buying a Car and Selling the Data

Truly nothing is ad-free anymore. The surge in software and sensors in new vehicles and the ever-growing role of AI technology means new profits are within reach for automakers through data use. If consumers opt in for data-driven services – such as maps for finding charging stations, discounts on car insurance, coupons at gas stations – they’ll also opt-in to sharing their valuable driving data with third parties. Big Brother, meet Big Auto.
To read the story from The Detroit News, click here.