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Lidar Joins the Post-Holiday Sale Trend

Buy next year’s holiday décor, the sweater you actually wanted, and self-driving tech for 50 percent off! Velodyne, a top supplier of sensors and laser-based guidance systems for self-driving cars, announced that it has slashed the price of its latest rotating ‘puck’ product in half, reducing the cost to $4,000. While hailed as a step in making LIDAR systems more feasible for broader commercial use, the technology can still cost about $85,000 for a more comprehensive system. Velodyne and other LIDAR developers like Quanergy and Waymo are racing to reduce these costs to bring fully autonomous cars to market within a few years. Might need to wait for a sale on top of the sale.

To read the story from the Detroit Free Press, click here.